Tourism in Portugal is set to grow by 9 per cent in 2025: How can SMEs capitalise on this boom?
Portugal continues to establish itself as one of Europe's most vibrant tourist destinations. The forecast of 9 per cent growth in the tourism sector by 2025 represents an exceptional opportunity for Portuguese small and medium-sized enterprises (SMEs). This significant increase in the number of visitors translates into greater demand for accommodation, catering, cultural experiences, outdoor activities and local products. But how can SMEs position themselves to benefit from this growth? This article explores practical strategies, funding opportunities - with a focus on EU funds - and paths to sustained success.
Tourism in Portugal is set to grow by 9 per cent in 2025: How can SMEs capitalise on this boom?
Portugal continues to establish itself as one of Europe's most vibrant tourist destinations. The forecast of 9 per cent growth in the tourism sector by 2025 represents an exceptional opportunity for Portuguese small and medium-sized enterprises (SMEs). This significant increase in the number of visitors translates into greater demand for accommodation, catering, cultural experiences, outdoor activities and local products. But how can SMEs position themselves to benefit from this growth? This article explores practical strategies, funding opportunities - with a focus on EU funds - and paths to sustained success.
1. Digitalisation and online visibility
A strong digital presence is essential in an increasingly competitive market. Holidaymakers plan, book and share their experiences online. SMEs must ensure that they are present on the main digital platforms with responsive websites, optimised for search engines (SEO), and with attractive content in several languages. Investing in digital marketing - including advertising on Google, Instagram and TikTok - helps to increase visibility and attract a wider international audience.
2. Differentiation through authenticity and sustainability
Portuguese SMEs have a natural asset: authenticity. Offering experiences linked to local culture, traditional gastronomy, nature and genuine hospitality is a growing factor of attraction. At the same time, the adoption of sustainable practices - such as the use of renewable energies, ecological materials or short supply circuits - adds value to the company's proposal and aligns with the new trends in conscious tourism. These practices can also be boosted by specific financial incentives, both at national and European level.
3. The role of EU funds in the development of tourism SMEs
EU funds are one of the fundamental pillars for innovation and modernisation in the tourism sector in Portugal, especially with regard to SMEs. Programmes such as Portugal 2030, the PRR - Recovery and Resilience Plan and the financial instruments managed by Turismo de Portugal offer non-repayable funding and credit lines with very advantageous conditions.
These funds support investments in:
- Requalification of tourist facilities;
- Digitalisation and modernisation of services;
- Environmental sustainability and energy efficiency;
- Employee training;
- Internationalisation and promotion in foreign markets.
Companies wishing to capitalise on the expected growth in tourism should prepare solid applications, with consistent business plans and well-defined objectives. Specialised advice in this area can make all the difference between a successful application and a missed opportunity.
Contact us and find out about support for the tourism sector.
Andreia Arenga
28.05.2025
All rights reserved. This article is protected by copyright and may not be reproduced, distributed, transmitted or used, in whole or in part, without the prior written permission of Equações Exaustivas Lda. All trademarks, company names, logos and products mentioned are the property of their respective owners.
1. Digitalisation and online visibility
A strong digital presence is essential in an increasingly competitive market. Holidaymakers plan, book and share their experiences online. SMEs must ensure that they are present on the main digital platforms with responsive websites, optimised for search engines (SEO), and with attractive content in several languages. Investing in digital marketing - including advertising on Google, Instagram and TikTok - helps to increase visibility and attract a wider international audience.
2. Differentiation through authenticity and sustainability
Portuguese SMEs have a natural asset: authenticity. Offering experiences linked to local culture, traditional gastronomy, nature and genuine hospitality is a growing factor of attraction. At the same time, the adoption of sustainable practices - such as the use of renewable energies, ecological materials or short supply circuits - adds value to the company's proposal and aligns with the new trends in conscious tourism. These practices can also be boosted by specific financial incentives, both at national and European level.
3. The role of EU funds in the development of tourism SMEs
EU funds are one of the fundamental pillars for innovation and modernisation in the tourism sector in Portugal, especially with regard to SMEs. Programmes such as Portugal 2030, the PRR - Recovery and Resilience Plan and the financial instruments managed by Turismo de Portugal offer non-repayable funding and credit lines with very advantageous conditions.
These funds support investments in:
- Requalification of tourist facilities;
- Digitalisation and modernisation of services;
- Environmental sustainability and energy efficiency;
- Employee training;
- Internationalisation and promotion in foreign markets.
Companies wishing to capitalise on the expected growth in tourism should prepare solid applications, with consistent business plans and well-defined objectives. Specialised advice in this area can make all the difference between a successful application and a missed opportunity.
Contact us and find out about support for the tourism sector.
Andreia Arenga
28.05.2025
All rights reserved. This article is protected by copyright and may not be reproduced, distributed, transmitted or used, in whole or in part, without the prior written permission of Equações Exaustivas Lda. All trademarks, company names, logos and products mentioned are the property of their respective owners.
