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Start PME Onboarding

On this page you will find out everything you need to know to start working with Start PME. Here you will learn about our brand’s culture and values, find out about our communication and internal organization tools, and discover our methods, processes and workflows. Together we will reach new heights.

Brand History, Values and Culture

Start PME is a brand of Equações Exaustivas, a business group created in 2010 and based in Portugal that has grown significantly in recent years, both through the organic growth of the original companies and through acquisitions and the development of new projects in order to strengthen and reinforce its operations. In 2020, it began its international operation in the PALOP countries, and is now present in Angola, Mozambique, Cape Verde, Brazil and East Timor.

Investment in emerging, digital, social and innovative business areas is one of the strategic lines that guides the group’s growth and defines its vision of the future. With a cross-disciplinary organisation, the Equações Exaustivas group operates under the auspices of an ecosystem of people and companies working together towards the same goals.

With its primary mission being to support and enhance unique projects that add value to the business frameworks where it operates, the group has invested in the development of projects in several sectors, particularly in the areas of Consulting Training, Entrepreneurship, Technology and Software, Marketing and Communication, Construction, Social Innovation and Agricultural Production, also establishing synergies with social and institutional partners.

In 2020, the world of business has changed completely. The pandemic brought drastic changes in the way business owners and entrepreneurs run their organizations. Sectors such as Tourism, Industry, Agriculture, were strongly affected by the pandemic and many entrepreneurs were faced with the inevitability of the end of their business.

European funds have been key tools and a clear response in supporting companies and have contributed to many organisations being able to adapt to new realities and market demands. From the digital transition to internationalisation and the strengthening of companies’ skills, European funds have been crucial for companies in several sectors of the economy to continue to be able to recover and restart their businesses.

The climate crisis and the issues related to Energy Efficiency are shaping the markets and the businesses themselves. Decarbonisation and carbon footprint reduction has become a priority for companies and many will be left out of the markets if they fail to catch up, which substantially increases the risk for some businesses.

The Recovery and Resilience Plan (PRR) has been one of the fundamental supports for the recovery, regeneration and upgrading of the Portuguese business sector, along with other EU Funds support such as Portugal 2020, a very important mechanism in the support of Industry and Tourism, the Rural Development Programme (PDR) for the revitalisation and updating of the agricultural sector, and other funds for the establishment of companies and business projects, stimulating the opening of new jobs, qualification and sustainable employment. These initiatives have proven to be real boosters of companies’ competitiveness in national and international markets, and have provided companies with essential tools to overcome the challenges of the future.

It is in this context that Start PME acts as a key partner in the development and submission of winning applications for these funds. Start PME knows how important it is to submit a quality application to access these funds and how fundamental these initiatives are for the recovery, revitalization and modernization of Portuguese companies and the entire Portuguese business sector in a sustained manner.

The emergence of a huge amount of support and financing mechanisms for companies, creates a unique opportunity in the market for the development of Start PME as a reference platform in supporting the launch of business projects, but also in the recovery of other companies that were unable to expand their business and can do so now.

At a time when with the post-pandemic many businesses start to rethink and reorganize their structures, Start PME is the ideal partner to put these companies back on the market, either by preparing applications for these financial supports or through project consulting.

Although raising funds and preparing applications is one of the main core business lines of Start PME, the company has done more for the Portuguese business sector. Start PME has stood out in providing other support services for the launch of new business projects, such as banking brokerage, attracting investment, starting up a company, feasibility studies, going international, accountancy and management support, marketing and legal support.

At Start PME we believe that companies have an increased role in introducing strategies and actions that can transform society into a more modern and sustainable community, capable of generating employment and wealth, while respecting nature and human rights. Start PME is therefore in line with the principles of Sustainable Development and upholds values such as ethics, sustainability, excellence and trust, transparency, accuracy, growth, cooperation, sharing, social responsibility and patronage, entrepreneurship and innovation.

Content marketing is crucial to spread messages, promote a sense of community and establish a permanent online presence, generating interest and interaction with the communication target. In this sense, our strategy also involves the production of relevant content on themes that interest the audiences and stakeholders to be reached.

The development, publication and promotion of regular articles on our website about topics related to business management, business, interviews with decision-makers and business personalities, using SEO rules in all content, making them relevant and consistent, allows Start PME to be present on digital platforms in a diligent way and close to its target. Making this connection between website and social networks allows us to be at the top of Google searches, increasing clicks on the site, generating qualified leads and increasing results, reverting them into sales.

In addition to articles and interviews, we have created a series of themed E-books available via free download from our website. This marketing strategy allows us to generate more clicks and capture more qualified leads.

We also send out a weekly newsletter with content about support programmes and open applications, news, events and conferences in the field of entrepreneurship and business. The newsletter generates interest, more clicks on the website, generates direct leads and promotes direct contact between the client and Start PME.

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Start PME Ecosystem

We are a business group that has been growing since 2010. This evolution has been achieved both through the development of the founding companies and through acquisitions and the launch of new projects, with the aim of strengthening and reinforcing our presence in various markets.

Start PME
Ecosystem

We are a business group that has been growing since 2010. This evolution has been achieved both through the development of the founding companies and through acquisitions and the launch of new projects, with the aim of strengthening and reinforcing our presence in various markets.